[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
Honda releases details on 2023 Accord. No more 2.0T
More.......................
Honda announces all new 2023 Pilot with new 285hp DOHC 3.5L V6
More.......................
2023 Pilot Color Matrix
More.......................
American Honda reports October 2022 sales results
More.......................
2023 Type R Officially goes on sale today, starting at $44k + whatever ADM your dealer tacks on
More.......................
Honda teases 2023 Accord with a few sneak peek photos
More.......................
American Honda reports September 2022 sales results
More.......................
2023 CR-V set to arrive in US showrooms for a September 22nd on-sale date
More.......................
Pilot --> Re: 2023 Honda Pilot and Accord Video from LA Auto Show
Join Discussion......
Videos --> Re: 2023 CTR vs 2022 Si, 1.5T blows up
Join Discussion......
Integra --> Re: Neutered Accord makes Acuras look better
Join Discussion......
General Talk --> Re: Daniel ( the Nuclear Engineer)
Join Discussion......
Civic --> Re: 2023 Type R U$42,895
Join Discussion......
Pilot --> Re: 2023 Honda Pilot Pricing & MPG announced
Join Discussion......
General Talk --> Re: 33 year Honda fan due to their longevity
Join Discussion......
Today's Reading Links --> Ford Recalls 643,000 Escape and Bronco Sports Over Engine Fires
Join Discussion......
General Talk --> Re: Elon Musk's boondoggle
Join Discussion......
General Talk --> Re: Honda plans to release 10 electric motorcycles by 2025
Join Discussion......
HondaMobilia --> Re: Your Hondamobilia Collection
Join Discussion......
Ridgeline - Modifications --> PRL Intake for Gen 2.
Join Discussion......
Ridgeline - Modifications --> S-VCM VCM disabler.
Join Discussion......
Professional Motorsports --> Re: F1 - 2022 Brazilian Grand Prix - Spoilers
Join Discussion......
HondaJet --> Re: HondaJet Elite II Debuts With Longer Range, Available Emergency Autoland
Join Discussion......
Jump to:
article details
Author Jeff Palmer
Categories Competing Makes, TOV Road Test
Create Date March 26, 2003 11:50
Last Update May 01, 2004 17:52
Mazda 6 - The Apex of Mazda's Turnaround?
After opening the '90's with a solid portfolio of fresh, stylish, and innovative products (RX-7, Miata, 626/MX-6), Mazda closed out the millenium with somewhat of a whimper. With the exception of the Millenia and the venerable Miata, the lineup remained competent, yet decidedly dull. Fortunately for the automotive enthusiast, this shortlived lull seems to be well on its way through a full recovery, once again led by fresh new product.

Mazdas have historically been associated with fun-to-drive value and practicality. It's unknown why there appears to have been a hiccup in this strategy, though one might direct the blame in the general direction of Ford Motor Company. By upping their investment in Mazda to 33.4% in 1996, Ford took a controlling stake in the company, by Japanese law. It's hard to say whether this was a truly disruptive event, but it could be a convenient excuse. Whatever the case, Mazda's management must have recognized the precarious position of their brand, and they seem to have concluded that they should focus on doing what they do best. The 1999 Protege' was the first step in this direction, but I wouldn't go so far as to call it a revolutionary product for Mazda. It clearly served as a refocusing point. I believe that if we are in fact witnessing the "rebirth" of Mazda, the 6 represents the true essence of the "new" Mazda. This car sets the pace for Mazda in terms of driving dynamics, value, and perhaps most importantly, identity. It will soon be followed by the RX-8, the all-new Miata, and eventually the RX-7, all of which will likely share many styling cues with the handsome 6.

Some people may disagree with my position, reasoning that the Protege' also represents the "new" Mazda. To an extent, I don't dispute that sentiment. My opinion is not intended to discredit the Protege', but the 6 represents such a radical and complete departure from the model it supplants (the 626), I have to consider the 6 to be the apex of Mazda's abrupt turnabout. Furthering my (admittedly lame) metaphor, I would say the Protege' represents the initial turn-in. The next generation Protege' shouldn't be too far down the road, and I expect it to fully feature the new "DNA" as well.

[Next Page]

reader's comments
Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  EXCELLENT Review
KenB 6
  Hatchback for the US?
Hgood1 2
  new RX-7 ?
ebno 10
  More performance tests!!!
StretchSJE 5
  This is a nice idea
NSXman 3
  an excellent unbiased review
Tom Atkian 0
  I Test drove a V6 MT
MASTERNC 4
  Detailed and professional
ns 3
  Thanks for the review
Jeff MGB 0
Jump to:
First Drive: 2023 Acura Integra - Rebirth of an Icon?
Read Article....................
2023 Acura Integra PR Photo Gallery
Read Article....................
2022 Acura MDX Specs and Features
Read Article....................
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX Advance
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2021 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
31