RolledaNsx
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The S660 is on its 5th year.It never went global because it is expensive to make and more so to enlarge it.
There is talk that if they do another, it will not be kei size and being hard top as base.Also going hybrid and staying MR to compete with MR2.(mid $20k to low $30k)
1.0t hybrid 160hp MT and AT (Japan and Europe base)
1.5t hybrid 250hp in NA Market.
2.0t Type-R? Hybrid? MT 350hp $40K
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NealX
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But rather, please:
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silverf16
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Don’t care. Been there done that too many times. Call us when there is something in the showroom.
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Midi_Amp
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RolledaNsx wrote:
The S660 is on its 5th year.It never went global because it is expensive to make and more so to enlarge it.
There is talk that if they do another, it will not be kei size and being hard top as base.Also going hybrid and staying MR to compete with MR2.(mid $20k to low $30k)
1.0t hybrid 160hp MT and AT (Japan and Europe base)
1.5t hybrid 250hp in NA Market.
2.0t Type-R? Hybrid? MT 350hp $40K
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Go all in and make the next S660 a true NSX NA1 successor, a lightweight sports car. Use that much rumored reversed Accord platform that originally going to underpin the second Gen NSX.
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Grady
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I like Honda of Japan has the resources to make a sports car for an island nation but not the rest of the world.
What sort of sense does that make ?
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Nick GravesX
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Grady wrote:
I like Honda of Japan has the resources to make a sports car for an island nation but not the rest of the world.
What sort of sense does that make ?
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Baffling, isn't it?
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Fitdad
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Nick GravesX wrote:
Grady wrote:
I like Honda of Japan has the resources to make a sports car for an island nation but not the rest of the world.
What sort of sense does that make ?
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Baffling, isn't it?
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Feels like the Kei Car regulations make it not so baffling.
It would be baffling if Honda didn’t compete in the Kei Car space.
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Fan Koni
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Fitdad wrote:
Nick GravesX wrote:
Grady wrote:
I like Honda of Japan has the resources to make a sports car for an island nation but not the rest of the world.
What sort of sense does that make ?
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Baffling, isn't it?
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Feels like the Kei Car regulations make it not so baffling.
It would be baffling if Honda didn’t compete in the Kei Car space.
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Yepp rather sure they make money than the NSX. But both serve similar purposes.
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Nick GravesX
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That's missed the point somewhat.
Of course Keis make sense as a species - they are a significant part of the JDM.
A Kei sports car on a unique plank has a very limited appeal and price point, so makes theoretically less sense than a global sports on a unique plank.
It's no wonder the S660's margins are so minimal.
The only possible justification I can think of is that applying world standards would make a global version of the S660 far more expensive to engineer. But then, the mfrs. are appealing for an increase in Kei sizes, so they can make them all more global.
Otherwise, I remain baffled by the S660.
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honduh
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Another factor, while focusing only on JDM, they’re also baffled because they didn’t hit their sales demographic for getting younger buyers, according to online reports. While an unintended success with older buyers (perhaps nostalgia?) I wonder if that, suv craze, and the relatively poor sales of BRZ/86 is giving Honda pause in pursuing something global. They’re worried making a relatively cheap, dedicated (i.e., limited space) fun thing for a younger crowd may not work again. They could pursue a more serious machine to target a more mature audience, hence the on-again off-again debates on a “s3000”-like car but that would definitely be expensive to engineer and doubt they have the stomach to accept the risk.
At this point it’s all just pontification and following the stream of consciousness by the decision makers. To me, sometimes it sounds like a bad illustration of “how many [blank] does it take to change a light bulb”.
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Nick GravesX
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That IS a point to consider; clearly this liking for two-seat topless cars is a generational thing and the Millennials prefer an SUV. No more GIs take an MG home with them.
They don't even particularly like motorbikes either, the Millennials.
I suspect it's due to modern road conditions and the over-reach of Big Brother has taken the carefree wind-in-the-hair type stuff away.
Thing is, some companies are open and explain their reasoning - Honda doesn't. Makes pontificating an interesting challenge!
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Fan Koni
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Well a few things happened at the time that we know in hindsight.
I don't know how many companies are really open.
So many things are spun to contribute to brand perception.
The S660 was supposedly an internal competition, a young engineer won.
But looking at actual cars they sell gives some insights.
Honda is a leader in making Kei cars, I believe most others brands are selling alliance clones.
The S660 is heavily related to the N one, itself a close to the previous gen of volume N box.
That kind of makes it a ILX, or a Crider, but with heritage.
I think all had the mission of attracting new, young buyers locally at the time. In parallel the new gen of core planks Kei and civic / crv have surely had most resources allocated.
If the powers at Honda have a similar view on the S660, then perhaps its a good thing they don't globalise it
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