[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
American Honda reports July 2022 sales results
More.......................
2023 Civic Type R: What We Learned from the Reveal
More.......................
Revealed: All-New 2023 Honda Civic Type R Sets New Benchmark
More.......................
Live from LA! 2023 Civic Type R reveal
More.......................
Hondata releases FlashPro for 2023 Integra
More.......................
American Honda releases some details on upcoming 2023 CR-V
More.......................
All-New Civic Type R to be Revealed on July 20
More.......................
Acura announces PMC edition of TLX Type S in 3 patriotic colors
More.......................
Type R --> Re: Detailed first look at the NEW Honda Civic Type R
Join Discussion......
The Tire Rack: Wheels and Tires Forum --> Re: FK8 alignment
Join Discussion......
Videos --> Re: Biased -Self Driving Cars - Science Fiction
Join Discussion......
General Talk --> Re: Daniel ( the Nuclear Engineer)
Join Discussion......
Videos --> Re: The worlds first tesla swapped Acura NSX, did it get better?
Join Discussion......
Integra --> Re: MT's review: handling is lackluster
Join Discussion......
General Talk --> Re: Judging by rear a/c vents
Join Discussion......
General Talk --> Re: Better late than never: Tesla accused of falsely advertising Autopilot and FSD feat
Join Discussion......
Professional Motorsports --> Re: 2022 Silverstone GP3 Race
Join Discussion......
Odyssey --> Re: 2023 Honda Odyssey Gets New Sport Trim, Entry-Level LX Discontinued
Join Discussion......
General Talk --> Re: LR BEVs Won't Save the Planet
Join Discussion......
Accord --> Re: Next-Gen Honda Accord Design Leaked In Patent Images
Join Discussion......
Videos --> Re: Factory Built FN2 Type R Mugen
Join Discussion......
Meets and Events --> Re: 2022 Festival of the Unexceptional
Join Discussion......
Professional Motorsports --> Re: Internet reacts critically to Honda news: 'This is such a big scam'
Join Discussion......
WSJ: New Honda CEO Faces Big Drop in Japan Sales
 Date: July 10, 2003 12:19
 Submitted by:  JeffX
 Source: The Wall Street Journal
 Credibility Rating: N/A


In today's Wall Street Journal the front page of the Marketplace section has an article detailing some of the challenges faced by Honda Motor Co.'s new President, Takeo Fukui.

Mr. Fukui takes the helm as Honda's Japanese Market Sales are sharply down. Models that were red hot just one year ago are suddenly also-rans in the JDM Market. In the U.S., sales remain very strong, yet Honda "has slipped on a key quality measure in the U.S." This "key quality measure" is J.D. Power & Associates' New Car Quality survey, and the slip is from 2nd to 4th place in the ranking. Another "trouble spot" noted in the text is Honda's U.S. Acura division, citing Koichi Amemiya's concession that Acura has sometimes fallen short due to a lack of clear distinction between certain Honda and Acura models. To address this lack of distinction, the Acura brand is in the midst of a makeover, which began with the MDX and will continue with the introduction of the '04 TL (what about the TSX??).

And finally, the company's said to be losing its environmental technologies leadership to the likes of Toyota and GM. This assertion is based on the notion that both companies have "far more ambitious plans for fleets of ultraclean gas-electric hybrid vehicles." Toyota's all-new Prius is trumped as being more efficient than any of Honda's cars.

The column classifies Mr. Fukui as being a strong competitor, mentioning his road to success in the company's motorcycle racing program, and implies that this trait will help Honda surmount the challenges they currently face.

Commentary
Unfortunately at this moment I don't have enough time to address all the points I would like to, but I would like to make one point that probably touches all of the "issues" mentioned by the WSJ. I suppose Honda's incredible secrecy when it comes to the disclosure of future product details and new model introductions probably helped create a slightly dour tone in the WSJ's article. Overall, I believe that Honda is clearly in the running for the leadership role in terms of environmental technology, and they are committed from top to bottom to maintaining that position for quite some time. There have long been rumors of IMA technology appearing in more mainstream models, and I'm willing to wager that Honda will be one of the first to have it in an SUV, Minivan, and/or mid/large sedan, if not a sports car.

On the quality side, I too hope Honda rights the ship and goes back to their former standards. Unfortunately, in many of their vehicles of the past few years, top notch designs have been tainted by going a bit too far in cost-cutting certain areas. I believe a better balance in terms of quality and cost can be achieved. jp

Last edited by JeffX on July 10, 2003 12:22

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Honda's preannoucnement policy
hatchback 7
  Excellent NY Times article about subject
vtechbrain 1
  More than meets the eye...
KenB 1
  Quality
CJ Majesty 0
  The editor is obviously trying to put down Honda
DC2 3
  Jeff
9000RPM 2
  WSJ old story
vtechbrain 4
  How reliable are those studies?
GreenyMP 1
First Drive: 2023 Acura Integra - Rebirth of an Icon?
Read Article....................
2023 Acura Integra PR Photo Gallery
Read Article....................
2022 Acura MDX Specs and Features
Read Article....................
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX - Details and Cutaways
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2021 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
29