[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
2019 Acura MDX Arrives with Luxury and Performance Upgrades Plus First A-Spec Variant
More.......................
SPIED IN EUROPE! Civic Type R refresh
More.......................
American Honda Sets New June Sales Records on Strength of Light Trucks
More.......................
Honda reveals refreshed 2019 HR-V and Pilot
More.......................
Acura TLX GT wins class and places 3rd overall at 2018 Pikes Peak International Hill Climb
More.......................
Spied on the Street! 2019 Pilot and Pilot PHEV mule
More.......................
All-New 2019 Honda Insight Brings Style, Sophistication and 55 mpg City Rating
More.......................
It's Official: Honda to supply Red Bull Racing in Formula One from 2019
More.......................
General Talk --> Re: Trying to decide on color
Join Discussion......
General Talk --> Re: I just realized
Join Discussion......
RDX --> Re: I'm in a 2019 RDX Advance this week. Any specific questions while I have it?
Join Discussion......
General Talk --> Re: 2020 GM/Honda Lithium battery and module.
Join Discussion......
Fuel Cell Technology --> Re: No H2 in Toyota Vampire Land
Join Discussion......
Professional Motorsports --> Re: F1 - 2018 German Grand Prix
Join Discussion......
Today's Reading Links --> Re: Munro says Model 3 has >30% gross margin
Join Discussion......
Type R --> Re: DC-R
Join Discussion......
Insight --> Re: My next car?
Join Discussion......
Professional Motorsports --> Re: Zak Brown: 2018 McLaren ‘weaker than last year’s car’
Join Discussion......
Professional Motorsports --> Re: Indycar Rear-view Mirror: Dixon Deftly Extends Indycar Lead at Toronto
Join Discussion......
General Talk --> Re: Honda new teaser ad!!!!!!!!!!!!!!!!!
Join Discussion......
Today's Reading Links --> Re: 2019 Supra may get 4cyl
Join Discussion......
Accord --> Re: Just got a 2.0 Accord Touring
Join Discussion......
ILX --> Re: 2019 ILX
Join Discussion......
New Honda ad campaign highlights Honda's racing heritage and new performance models
 Date: May 16, 2017 11:20
 Submitted by:  JeffX
 Source: Honda Press Release
 Credibility Rating: Not Specified




Racing-Inspired Brand Campaign Heralds New Honda Performance Models


May 16, 2017
  • Highly anticipated Civic Type R and Si models make television debut: https://youtu.be/VTFcoh2kj5I
  • Honda's "Racing Spirit" at the heart of its production vehicles
  • Honda has most robust and diverse racing portfolio of any automaker

TORRANCE, Calif. – "Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing – demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

"Racing at Heart" leads a new Honda brand marketing campaign, with the racing-focused spot starring the Civic Type R, Civic Si and Ridgeline, along with the race cars that inspired such production vehicles. The campaign delivers the message that – from the racetrack to the road – racing is at the heart of every Honda vehicle, starting with its engine. The campaign debuts during the NBA Conference Finals on ABC, and will be showcased during the ABC broadcast of the 2017 Indianapolis 500 on May 28, as well as during '500' qualifying on May 20-21, while also featuring additional broadcast, print, digital and social amplifications.

"Racing is a core part of Honda DNA and for over 60 years the new technologies and challenging spirit we gain on the track translates into the high level of performance in the vehicles we make for our customers," said Susie Rossick, Assistant Vice President, Honda Marketing. "This new Racing at Heart campaign helps celebrate the arrival of the Civic Type R and Si at Honda dealerships nationwide in the coming weeks."

"Racing at Heart" Campaign Extension
The multi-channel "Racing at Heart" campaign will include broadcast television, with the spot airing multiple times on NBC, ABC and ESPN sports programming, including during the NHL Conference Finals, Stanley Cup Finals, NBA Conference Finals (first airing 5/16) and NBA Finals, during Red Bull Global Rallycross race competition, as well as on networks targeting performance-minded viewers such as Comedy Central, Spike TV, FX, among others. From a digital standpoint, www.racewithhonda.com is being overhauled and will serve as the destination hub of the racing campaign.

Honda also is launching a motorsports influencer campaign, taking Honda's long-running "Fastest Seat in Sports" campaign, the long-standing experience that gives a celebrity the chance to go on a two-seat ride leading the start of a Verizon IndyCar Series race with legendary Indy 500 champion driver Mario Andretti – to the next level. Eight different influencers from a variety of backgrounds – from base jumping adrenaline junkies to science buffs like Tory Belleci from "Myth Busters" – will discover their inner racer at heart by helping start an IndyCar Series race riding behind legendary Indy 500 champion driver Mario Andretti in the Honda IndyCar two-seater. For more information on Honda and Honda Racing, visit: http://www.racewithhonda.com.



About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

Last edited by JeffX on May 16, 2017 11:33

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Speaking of Racing...
gshyu 13
  Accord
TI-99/4a 4
  There goes the insurance on my CTR
TonyEX 3
  Cool story, bro!
HondaDriver 0
  Racing is at the heart of EVERYTHING we do?
garoto 2
  It's ABOUT TIME!!!!!!!!!!!!!!
HONDA AFVM 0
First Drive: 2019 Honda Insight
Read Article....................
2019 Honda Insight PR Photo Gallery
Read Article....................
First Drive: 2019 Acura RDX
Read Article....................
2019 Acura RDX Features & Specifications
Read Article....................
PR Photo Gallery - 2019 Acura RDX Advance
Read Article....................
PR Photo Gallery - 2019 Acura RDX A-Spec
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2018 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
30