Temple of VTEC Rumors and News - American Honda reports January sales

American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

Feb 1, 2019

American Honda posts 1.5% sales increase despite late January "polar vortex." Trucks set new Jan. record

Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment

Honda trucks set new January sales record, rising 2.4%

Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%

Acura RDX jumps 41% to set another new monthly sales record

American Honda
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
106,139	47,401	58,738	96,375	45,224	51,598	9,764	2,624	7,140
+1.5%	-1.7%	+4.3%	+0.8%	-1%	+2.4%	+9.6%	-11.7%	+20.4%

"Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs."

�

BRAND REPORT

Sales Highlights

Continuing sales momentum from late 2018 led the Honda brand to a new January truck sales record�a strong start for 2019 despite severe winter weather that suppressed car shopping in the last week of January. CR-V was the biggest gainer, and Accord had a strong month as well.

Fresh from an all-time sales record month in December, CR-V gained a robust 19.8% on sales of 29,152.
Accord finished January up 6.3% continuing momentum that saw it lead the mid-size segment in retail sales over the entire second half of 2018.
Civic topped 21,000 units in sales to continue its dominant performance, as America�s best retail-selling sedan in 2018 begins its quest to lead the compact segment in retail sales for a 10th straight year.

Model Notes

Civic continues its dominance as the #1 retail car in America for a 3rd straight year and 9th straight year as the compact retail #1.

Honda Pilot was the fastest growing SUV in segment in 2018, helping deliver a 4th straight year of record light truck sales to Honda.

�

BRAND REPORT

�

Sales Highlights

Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.

RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%. It was the 8th straight record sales month for RDX.
Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
RDX gained 42.2% to set a new December mark on sales of 6,838 units, the model�s 7th consecutive monthly record and second best month in history.
ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura�s redesigned gateway model, refreshed for 2019.

Model Notes

Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.

ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.

�

# # #

Last edited by JeffX on February 01, 2019 11:32