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American Honda reports January sales
 Date: February 01, 2019 11:10
 Submitted by:  JeffX
 Source: Honda Press Release
 Credibility Rating: Not Specified


American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

Feb 1, 2019
  • American Honda posts 1.5% sales increase despite late January "polar vortex." Trucks set new Jan. record
  • Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment
  • Honda trucks set new January sales record, rising 2.4%
  • Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
  • Acura RDX jumps 41% to set another new monthly sales record
American Honda

Total

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

106,139

47,401

58,738

96,375

45,224

51,598

9,764

2,624

7,140

+1.5%

-1.7%

+4.3%

+0.8%

-1%

+2.4%

+9.6%

-11.7%

+20.4%


"Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs."

 

BRAND REPORT

Sales Highlights

Continuing sales momentum from late 2018 led the Honda brand to a new January truck sales record—a strong start for 2019 despite severe winter weather that suppressed car shopping in the last week of January. CR-V was the biggest gainer, and Accord had a strong month as well.

  • Fresh from an all-time sales record month in December, CR-V gained a robust 19.8% on sales of 29,152.
  • Accord finished January up 6.3% continuing momentum that saw it lead the mid-size segment in retail sales over the entire second half of 2018.
  • Civic topped 21,000 units in sales to continue its dominant performance, as America’s best retail-selling sedan in 2018 begins its quest to lead the compact segment in retail sales for a 10th straight year.

Model Notes

Civic continues its dominance as the #1 retail car in America for a 3rd straight year and 9th straight year as the compact retail #1.

Honda Pilot was the fastest growing SUV in segment in 2018, helping deliver a 4th straight year of record light truck sales to Honda.

 

BRAND REPORT

 


Sales Highlights

Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.

  • RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%. It was the 8th straight record sales month for RDX.
  • Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
  • RDX gained 42.2% to set a new December mark on sales of 6,838 units, the model’s 7th consecutive monthly record and second best month in history.
  • ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.

Model Notes

Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.

ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.

 

 

 

 

 

# # #




Last edited by JeffX on February 01, 2019 11:32

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Date Subject User
02-02-2019 11:45 ILX and TLX picking up steam for sedan sales   (Score: 1, Normal) Archknight77
02-02-2019 15:10 gofast182
02-02-2019 18:45 Archknight77
02-04-2019 00:21 owequitit
02-21-2019 10:31 Cory
02-01-2019 12:59 Where is the Passport on Honda's website?   (Score: 1, Normal) Cory
02-01-2019 13:58 Sib
02-01-2019 14:08 TonyEX
02-01-2019 14:34 Fester
02-01-2019 15:20 DCR
02-01-2019 18:56 Sib
02-02-2019 21:52 Sib
02-04-2019 10:17 Cory
02-10-2019 14:02 Fitdad
02-04-2019 07:36 Comparison #s   (Score: 1, Normal) TSX69
02-04-2019 10:03 GoFaster
02-07-2019 12:01 Fitdad
02-09-2019 12:43 lexusgs
02-06-2019 02:09 dydx
02-06-2019 16:41 Carnut1971
02-07-2019 11:44 Accord   (Score: 1, Normal) TI-99/4a
02-04-2019 09:06 Pilot?   (Score: 1, Normal) 99SI
02-04-2019 15:40 talon95
02-04-2019 20:47 Fitdad
02-04-2019 21:02 Teamhondaguy
02-05-2019 12:32 HondaDad
02-01-2019 19:10 Profitability down?   (Score: 1, Normal) Midi_Amp
02-01-2019 22:47 TonyEX
02-01-2019 23:15 THX17201
02-02-2019 00:27 TonyEX
02-02-2019 01:11 THX17201
02-02-2019 17:01 integrator
02-01-2019 20:42 Same exact number of MDX’s sold   (Score: 1, Normal) metsfan84
02-02-2019 11:31 Archknight77
02-01-2019 11:53 Import Trucks?   (Score: 1, Normal) Fitdad
02-01-2019 11:56 Fitdad
02-01-2019 12:13 Fitdad
02-01-2019 13:57 TonyEX
02-01-2019 15:21 Fitdad
02-01-2019 15:59 NorCalSales
02-01-2019 22:49 TonyEX
02-02-2019 01:34 jshaw
02-02-2019 09:13 Fitdad
02-01-2019 14:48 MDX the exact same number really?   (Score: 1, Normal) Brutus
02-01-2019 15:19 Fitdad
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