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Acura dropping RLX following 2020 model year
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Date: May 14, 2020 15:55
Submitted by:
JeffX
Source:
Automotive News, Acura PR
Credibility Rating:
Not Specified
According to a story released today by Automotive News, American Honda has informed its Acura dealers today that the RLX will no longer be imported from Japan or sold in Acura stores.
We contacted Chris Naughton of Acura PR and he forwarded the following statement from Acura:
Acura Statement Concerning Discontinuation of the RLX Sedan and Future Product Strategy
Today, we informed Acura dealers of our plan to discontinue sales of the RLX sedan in North America at the conclusion of the 2020 model year, as we make significant investments in the core models that represent Acura’s future.
With SUVs leading the luxury market, the highly successful RDX and MDX now serve as the volume leaders of the Acura brand; and as we continue to sharpen and solidify our core models, the next-generation Acura MDX will elevate its role in leading the Acura lineup.
At the same time, we will further strengthen our sport sedans, consistent with the performance-focused direction we have been taking Acura over the past four years. We will soon reveal an all-new 2021 Acura TLX that exemplifies this direction, assuming an elevated position in our lineup as the quickest, best handling and most well-appointed Acura sedan yet.
Note: The Honda Legend will continue to be offered in other markets including Japan. |
As a followup to this release, we asked Acura whether or not all of 2020 RLX production was sitting in dealer inventory already. We were told that "some 2020 RLX are still scheduled to ship from Japan to the U.S."
Photo Gallery: 2018 Acura RLX Sport Hybrid
Last edited by JeffX on
May 20, 2020 10:03
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