American Honda Sales Continue Recovery, Despite Inventory Issues and COVID-19 Business Challenges

July 1, 2020
Steady sales reflect good demand while variable supplies limit potential

American Honda - Q2 2020
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
293,502	122,665	170,837	27,458	6,828	20,630	266,044	115,837	150,207
-27.9%	-34.5%	-22.3%	-26.5%	-33.8%	-23.8%	-28.1%	-34.5%	-22.1%
American Honda - June 2020
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
114,774	45,886	68,888	12,071	2,684	9,387	102,703	43,202	59,501
-15.5%	-25.9%	-6.9%	-0.6%	-15.9%	4.8%	-17%	-26.4%	-8.5%

�We�ve returned to business with April to June sales stronger than we could have expected, with the pace of recovery accelerating in the second half of the quarter,� said Dave Gardner, executive vice president of Auto Sales at American Honda Motor Co., Inc. �We�re running a bit lean on inventory, but our dealers have been remarkably nimble in adapting to one of the greatest challenges our industry has ever seen and our production team is working extra days this week to supply our customers. Now, we anxiously anticipate the arrival of the all-new Acura TLX to bring some real excitement to Acura showrooms.�

BRAND REPORT

Sales Highlights

June sales continued the recovery that started in May, though supply issues limited sales potential on several fronts. Still, truck sales came within 8.5% of June 2019.

Pilot sales topped June 2019, rising 4.7% on sales of 12,128 units.
CR-V posted a solid performance with sales of 26,488 vehicles.
Civic continues to lead the industry in passenger car retail sales in 2020, strengthened by sales of 23,260 units in June.

Model Notes

Honda ranks #1 in America with the highest fleet average fuel economy and lowest CO2 emissions of any full-line automaker.

BRAND REPORT

Sales Highlights

Acura sales returned to a normal pace in June, virtually equaling the previous June sales with trucks leading the way.

Acura truck sales climbed a total of 4.8% in June.
RDX had its strongest sales month since December, gaining 11.1% over June 2019 on sales of 5,410 units.
MDX deliveries reached 3,977 for the month, also its best sales result since December2

Model Notes

The all-new 2021 Acura TLX arrives early this fall as the brand�s quickest, best-handling and most well-appointed sedan in the brand's 35-year history. The new model debuted digitally on May 28th and was received enthusiastically by dealers and prospective customers.

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Last edited by JeffX on July 01, 2020 15:27