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European car sales Jan-May 2004
 Date: June 22, 2004 08:24
 Submitted by:  danielgr
 Source: Honda EU Press Release
 Credibility Rating: N/A


ACCORD SALES UNDERPIN HONDA’S GROWING EUROPEAN SUCCESS

Honda’s 17.7% rise in sales in Europe since the beginning of the year is being attributed to a 71.2% increase in sales of the Accord model.  Accord sales from January to the end of May totalled 21,799 out of the overall total of 110,594. 

With the UK leading the way with overall sales of 6115 Accords – a 59% rise over the same period in 2003 – the introduction of the new model has been a major boost for the model in Spain – up 176% - Italy – up 316% - and France – up 139%.  Honda believes that the increasing popularity of the Accord model across Europe will continue to build the company’s brand and boost sales further in European markets.

Senior Vice President of Honda’s European operations Ken Keir said: “Success breeds success and with the new Accord completing an exceptional model line-up, we can compete with any other brand in every sector.  The European public is getting the message that the Honda brand stands for high-quality engineering, which means exceptional drive quality and handling tied to excellent reliability and safety, and at very reasonable prices.  With this mix we are increasingly attracting younger drivers looking for an enjoyable driving experience.”

While sales of the Accord show the most dramatic increase, the other mainstays of Honda’s line-up continue to perform well in Europe, with the Civic range up 10.6% over the same period last year to 37,961 and the Jazz up 20.7% to 28,349.  Sales of the UK built CR-V over the same period increased slightly to 16,828, a 0.7% increase on last year’s sales. It is interesting to note that the CR-V sport utility vehicle has been on the European market since 1997 and has consistently achieved a sales volume in the range of 25-40,000 units annually. Cumulative European sales are now 240,000. 

Growth in most of Honda’s western European markets in the January to May period against the same period in 2003 (Portugal +43.1%, Belgium +42.0, Spain +40.5%, France +18.1%, Netherlands +17.8%, UK +13.4%, Italy +5.6%, ,) is being matched by increasing sales in eastern Europe.  Sales in Poland are up 45.6%, Hungary up 9.4%, and the Czech Republic up 13.5%.

 Honda Car Sales in Europe(NB Honda Figures) 

MODEL

May 04

May 03

04/03%

Jan-May 04

Jan-May 03

04/03%

 

 

 

 

 

 

 

Jazz

5,485

4,595

+19.4

28,349

23,486

+20.7

Civic - All Models

6,763

6,214

+8.8

37,961

34,317

+10.6

(Diesel)

(956)

(1,026)

(-6.8)

(5,253)

(5,005)

(+5.0)

(Civic IMA Hybrid)

(136)

(129)

(+5.4)

(1,081)

(187)

+++

Stream

186

207

-10.1

860

1,510

-43.0

Accord – All Models

4,465

3,434

+30.0

21,799

12,736

+71.2

(Diesel)

(1,957)

(0)

+++

(8,556)

(0)

+++

CR-V

3,068

3,190

-3.8

16,828

16,715

+0.7

HR-V

575

660

-12.9

3,473

3,901

-11.0

S2000

278

272 

+2.2

1,237

1,116

+10.8

Other models

11

28

-15.4

122

175

-30.3

TOTAL EUROPE

20,831

18,600

+12.0

110,594

93,944

+17.7

Diesel

2,913

1,026

+183.9

13,809

5,005

+175.9

EU produced

9,002

8,862

+1.6

50,734

49,188

+3.1

 

COUNTRY

May 04

May 03

04/03%

Jan-May 04

Jan-May 03

04/03%

 

 

 

 

 

 

 

Austria

232

244

+14.9

1,540

1,231

+25.1

Belgium(inc.Lxbg)

379

407

-6.9

2,382

1,678

+42.0

Denmark

83

163

-49.1

469

486

-3.5

Finland

405

501

-19.2

2,250

1,893

+18.9

France

486

454

+7.0

2,920

2,472

+18.1

Germany

2,754

3,221

-14.5

14,511

14,098

+2.9

Greece

587

415

+41.4

2,540

2,294

+10.7

Ireland

285

281

+1.4

2,145

1,749

+22.6

Italy

1,865

1,639  

+13.8

9,778

9,257

+5.6

Netherlands

378

259

+45.2

1,889

1,603

+17.8

Portugal

563

391

+44.0

2,808

1,962

+43.1

Spain

1,215

811

+49.8

5,285

3,762

+40.5

Sweden

275

277

-0.7

1,291

1,170

+10.3

UK

6,551

5,972

+9.7

41,952

37,008

+13.4

EU – 15

16,056

15,035

+6.8

91,760

80,661

+13.8

Iceland

76

58

+31.0

261

162

+61.1

Norway

321

262

+22.5

1,494

1,028

+45.3

Switzerland

952

1,075

-11.4

3,712

3,912

-5.1

EFTA

1,349

1,395

-3.3

5,467

5,102

+7.2

EU – 15 + EFTA

17,405

16,430

+5.9

85,763

97,227

+13.4

Czech Rep

254

229

+10.9

1,186

1,045

+13.5

Hungary

281

205

+37.1

1,051

961

+9.4

Poland

827

607

+36.2

3,918

2,691

+45.6

Others

2,084

1,129

+82.8

7,212

3,464

+107.0

TOTAL EUROPE

20,831

18,600

+12.0

110,594

93,944

+17.7


Last edited by JeffX on June 22, 2004 14:09

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