Temple of VTEC Rumors and News - American Honda Shatters All-Time Sales Records

Acura, Honda Divisions Both Set New Marks

TORRANCE, Calif., Sept. 4 /PRNewswire/ -- American Honda recorded its best sales month ever and shattered a host of other all-time sales records in the process, according to figures released today by American Honda Motor, Co., Inc.
Total American Honda August sales of 137,273 were up 12.9 percent from last year and broke the previous monthly record of 117,768 set in August 2000.

Other all-time sales records include:

Total American Honda car sales of 95,868, up 3.4 percent from last year and breaking the previous record of 91,587 set in August 1997;
Total American Honda truck sales of 41,405, up 43.2 percent from last year and breaking the previous record of 36,178 set in June 2002;
Acura Division sales of 16,333, up from last August's total of 15,743 and breaking the previous record of 16,229 set in May 2002;
Honda Division sales of 120,940, up 14.9 percent from last year and breaking the previous record of 105,037 set in August 2000;
Accord sales of 48,269, up 21.7 percent from last year and breaking the previous record of 44,894 set in March 1991;
CR-V sales of 15,197, up 36.1 percent from last year and breaking the previous record of 14,596 set in July 2002.
"Consumers were driven to dealerships in August by a combination of model year closeouts, low interest rates and other industry incentives," said Dick Colliver American Honda executive vice president. "With the all-new 2003 Accords going on sale Sept. 9, Honda dealers were particularly aggressive in selling off '02 Accords. Couple that with the continued strong demand for light trucks including the CR-V, Odyssey, Pilot and Acura MDX and you have the ingredients for an all-time record sales month."

Year-to-date American Honda sales of 844,518 are running 2.2 percent ahead of last year's record setting pace.


                 American Honda Vehicle Sales For August 2002

                             Month-to-Date               Year-to-Date

                     August      August    DSR**  August   August     DSR**

                       2002       2001    % Chg.   2002     2001     % Chg.

    American Honda

     Total           137,273    117,264   12.9%  844,518   822,111     2.2%

      Total Car

       Sales          95,868     89,373    3.4%  579,891   622,259    -7.3%

      Total Truck

       Sales          41,405     27,891   43.2%  264,627   199,852    31.8%

    Import Car Sales  12,453     12,680   -5.3%   94,132    94,980    -1.4%

      Honda Division   8,264      7,998   -0.4%   65,009    68,578    -5.7%

      Acura Division   4,189      4,682  -13.7%   29,123    26,402     9.8%

    Import Truck

     Sales            15,197     10,768   36.1%  103,406    74,642    37.9%

      Honda Division  15,197     10,768   36.1%  103,406    74,642    37.9%

    Domestic Car

     Sales *          83,415     76,693    4.9%  485,759   527,279    -8.3%

      Honda Division  75,896     68,838    6.3%  432,909   466,630    -7.7%

      Acura Division   7,519      7,855   -7.7%   52,850    60,649   -13.3%

    Domestic Truck

     Sales *          26,208     17,123   47.6%  161,221   125,210    28.1%

      Honda Division  21,583     13,917   49.5%  126,117    98,071    28.0%

      Acura Division   4,625      3,206   39.1%   35,104    27,139    28.7%

    MODEL BREAKOUTS BY DIVISION

    Honda Division

     Total           120,940    101,521   14.9%  727,441   707,921     2.3%

      Accord *        48,269     38,241   21.7%  271,024   288,402    -6.5%

      Civic *         34,735     36,533   -8.3%  216,128   229,633    -6.3%

      Prelude             31      1,001  -97.0%    1,936     6,074   -68.3%

      S2000              932        756   18.9%    7,207     7,498    -4.3%

      Insight            193        305  -39.0%    1,623     3,601   -55.1%

      Odyssey *       14,810     11,792   21.1%  102,003    85,782    18.3%

      Passport *         120      2,125  -94.6%    3,362    12,294   -72.8%

      Pilot *          6,653                      20,752

      CR-V            15,197     10,768   36.1%  103,406    74,637    37.9%

    * Domestic Vehicle

       Ttl            97,479     82,755   13.6%  559,026   564,701    -1.5%

        Accord        44,514     34,209   25.5%  234,855   251,169    -6.9%

        Civic         31,382     34,629  -12.6%  198,054   215,461    -8.5%

        Passport         120      2,125  -94.6%    3,362    12,294   -72.8%

        Pilot          6,653                      20,752

        Odyssey       14,810     11,792   21.1%  102,003    85,777    18.3%

    Acura Division

     Total            16,333     15,743    0.0%  117,077   114,190     2.0%

       Integra             0        515      19   13,524    -99.9%

       RSX             2,964      3,184  -10.2%   22,158     5,745   283.8%

       CL *            1,151      1,529  -27.4%    8,980    13,065   -31.6%

       TL *            6,368      6,326   -2.9%   43,870    47,584    -8.3%

       RL              1,200        969   19.4%    6,788     7,006    -3.6%

       NSX                25         14   72.2%      158       127    23.8%

       MDX *           4,625      3,206   39.1%   35,104    27,139    28.7%

    Selling Days          28         27              206       205



    * Honda and Acura vehicles are made of domestic and global sourced parts.



    ** Daily Selling Rate