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From Paris Auto Show: VW Chief considers Acura and Jaguar top competition for Audi
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Date: September 26, 2002 11:29
Submitted by:
Anonymous
Source:
thecarconnection.com
Credibility Rating:
N/A
In this story, Pischetsrieder touches on a number of interesting issues, from BMW's current direction (he was formerly the #2 guy there), to the future of VW's Magellan concept from last year's Detroit show (it'll be an Audi based on the VW Touareg) and the fact that "I would say Jaguar and Acura were closer to our natural competitors going forward." ... This is particularly interesting given that this interview took place in Europe.
Another thing that's interesting is the fact that VW/Audi are currently dealing with growing pains of the VW brand and the apparent conflict with (some would say cannibalization of) the Audi brand... something that has been a key issue for Honda, as well, in regards to Acura.
http://www.thecarconnection.com/index.asp?article=5357
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