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Acura to be Launched in Japan in 2008
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Date: December 14, 2005 10:09
Submitted by:
JeffX
Source:
TOV News
Credibility Rating:
N/A
In an announcement released today, Honda has decided to introduce its Acura brand to Japan in 2008. The plan is to launch the brand with around 100 dealerships, or roughly half of the number of Acura dealers in the US. Lexus was recently introduced to the Japanese market, and in April of this year, Nissan CEO Carlos Ghosn announced plans to launch Infiniti in Japan, though the launch date is said to be sometime after 2008, and some sources are indicating it could perhaps be as late as 2011.
In a few short months, however, Honda will be shuffling its brand strategy in Japan by integrating its existing three sales channels (Primo, Clio, and Verno) into a unified Honda brand, simplifying the sales and service process.
Honda says that this restructuring was driven by a goal to maximize customer Joy and Satisfaction. Indeed, before targeting these key objectives, rumor has it that a team of scientists were consulted and a number of target emotions were batted around. After pouring stuff back and forth between some beakers and a graduated cylinder, they came up with a list of finalists: Fear, Contempt, Joy, Rejection, Anguish, Loss, Guilt, Rage, Humiliation, and Satisfaction. Ultimately it was determined that Honda could initially cover the bases by first offering Joy and Satisfaction and take a "wait and see" approach on the other items.
Okay, we totally made up that rumor.
You can read the full story from Honda here:
Joy and Satisfaction are on their way
Last edited by Tuan on
December 14, 2005 17:13
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| 12-24-2005 13:44 |
WHAT??!! Lexus introduced in Japan? (Score: 1, Normal) |
impaolo |
| 12-24-2005 13:57 |
(Score: 1, Normal) |
IntegraDC5R |
| 03-17-2006 15:27 |
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JeffX |
| 12-14-2005 14:41 |
So will it be "Acura" NSX? (Score: 1, Normal) |
Great_Tubimi |
| 12-14-2005 17:31 |
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02TL |
| 12-14-2005 17:33 |
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DJ6uest |
| 12-14-2005 17:41 |
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dodole |
| 12-14-2005 19:48 |
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| 12-14-2005 23:23 |
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| 12-15-2005 21:07 |
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| 12-15-2005 03:16 |
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| 12-15-2005 20:48 |
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| 12-16-2005 13:14 |
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02TL |
| 12-24-2005 14:09 |
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impaolo |
| 12-15-2005 06:29 |
That's why there won't be another RSX (Score: 1, Normal) |
harky007 |
| 12-15-2005 12:04 |
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Babingatron |
| 12-15-2005 12:24 |
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02TL |
| 12-24-2005 13:56 |
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IntegraDC5R |
| 12-14-2005 14:43 |
Gains? (Score: 1, Normal) |
soulboy |
| 12-14-2005 14:56 |
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| 12-24-2005 13:51 |
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impaolo |
| 12-14-2005 16:42 |
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SoR |
| 12-14-2005 17:44 |
Next Accord? (Score: 1, Normal) |
S600=Dream |
| 12-15-2005 15:42 |
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02TL |
| 12-15-2005 20:16 |
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| 12-16-2005 13:26 |
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02TL |
| 12-16-2005 19:54 |
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Power Of Dreams |
| 12-21-2005 06:36 |
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mk23666 |
| 12-14-2005 17:42 |
They're introducing Acura in China too (Score: 1, Normal) |
Alex Wilson |
| 12-14-2005 18:12 |
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Wizard |
| 12-14-2005 19:35 |
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Jonavin |
| 12-16-2005 19:51 |
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FinalVibes |
| 12-15-2005 15:50 |
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02TL |
| 12-16-2005 17:17 |
Different Channels? (Score: 1, Normal) |
DOH23a1C |
| 12-16-2005 13:10 |
This is a good thing (Score: 1, Normal) |
MixMastaBob |
| 12-16-2005 13:20 |
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02TL |
| 12-14-2005 18:28 |
NO NO NO!!! (Score: 1, Normal) |
IntegraDC5R |
| 12-15-2005 16:05 |
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02TL |
| 12-15-2005 16:48 |
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330R |
| 12-16-2005 13:00 |
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02TL |
| 12-15-2005 21:09 |
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FiSH-Chan |
| 12-15-2005 23:24 |
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HONDA RACING |
| 12-16-2005 12:39 |
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b18ctyper |
| 12-16-2005 13:05 |
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02TL |
| 12-16-2005 13:07 |
(Score: 1, Normal) |
Nick GravesX |
| 12-14-2005 15:02 |
So I'm not so crazy after all (Score: 1, Normal) |
dampflok |
| 12-14-2005 15:22 |
(Score: 1, Normal) |
Incoginto |
| 12-15-2005 15:04 |
(Score: 1, Normal) |
mk23666 |
| 12-15-2005 15:54 |
(Score: 1, Normal) |
02TL |
| 12-14-2005 16:49 |
The return of the "Acura Legend"!!!! (Score: 1, Normal) |
Paulbrownz |
| 12-14-2005 17:29 |
(Score: 1, Normal) |
02TL |
| 12-14-2005 20:55 |
(Score: 1, Normal) |
Power Of Dreams |
| 12-15-2005 15:37 |
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02TL |
| 12-14-2005 15:38 |
Place your bets (Score: 1, Normal) |
Varmint |
| 12-14-2005 15:55 |
(Score: 1, Normal) |
truamw315 |
| 12-15-2005 12:26 |
(Score: 1, Normal) |
spayellow |
| 12-14-2005 16:06 |
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Incoginto |
| 12-14-2005 16:18 |
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Prof Gascan |
| 12-15-2005 08:11 |
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Varmint |
| 12-15-2005 08:49 |
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Acuradrian |
| 12-15-2005 10:03 |
(Score: 1, Normal) |
Varmint |
| 12-15-2005 12:23 |
(Score: 1, Normal) |
DailyDrifted |
| 12-14-2005 19:47 |
Acura Inspire ? (Score: 1, Normal) |
dampfnudel |
| 12-15-2005 03:28 |
(Score: 1, Normal) |
CSi |
| 12-15-2005 08:13 |
(Score: 1, Normal) |
Varmint |
| 12-15-2005 08:14 |
(Score: 1, Normal) |
Varmint |
| 12-15-2005 08:44 |
(Score: 1, Normal) |
Acuradrian |
| 12-15-2005 00:14 |
Built in Japan (Score: 1, Normal) |
osaze |
| 12-14-2005 16:29 |
Primo , Clio, and Verno (Score: 1, Normal) |
aznstuart |
| 12-14-2005 17:01 |
(Score: 1, Normal) |
iNteGRaz92 |
| 12-14-2005 18:47 |
(Score: 1, Normal) |
IntegraDC5R |
| 12-14-2005 15:14 |
2,400 Japanese dealerships? (Score: 1, Normal) |
Incoginto |
| 12-14-2005 17:29 |
(Score: 1, Normal) |
Mike Freitas |
| 12-14-2005 18:44 |
(Score: 1, Normal) |
IntegraDC5R |
| 12-14-2005 16:54 |
I think they have all the emotions covered! (Score: 1, Normal) |
6SPDTL |
| 12-14-2005 16:31 |
The END of JDM conversions???? (Score: 1, Normal) |
Powered by Honda |
| 12-14-2005 16:38 |
(Score: 1, Normal) |
SoR |
| 12-14-2005 15:20 |
Fear and Loathing in Tokyo (Score: 1, Normal) |
TonyEX |
| 12-14-2005 15:13 |
Alternatives to "Joy and Satisfaction" (Score: 1, Normal) |
dampflok |
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