Date: March 27, 2006 20:43
TORRANCE, Calif 03/27/2006 --
Celebrating its 20th anniversary as a brand, Acura today announced plans to debut a concept version of the all-new MDX luxury sport-utility vehicle, April 12, at the New York International Auto Show and released an artist's rendering of the new vehicle. Scheduled to debut later this year, the 2007 Acura MDX will be the second generation of Acura's luxury SUV to be designed, developed and manufactured exclusively in North America.
"The 2007 MDX will speak clearly to the advanced image of Acura and promises to put MDX solidly at the front of the pack with a striking new image, new technology and performance unmatched in the segment," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "The designers and engineers working on this new MDX have a tremendous passion for this product that will be evident in all aspects of its design and performance."
The company made the announcement on the 20th anniversary of its creation as the first Japanese luxury nameplate. "The pioneering spirit that gave birth to Acura two decades ago is driving our continued advancement and innovative approach to luxury," said Colliver. "Acura is twenty years young today - stronger, faster, more nimble and more on the cutting edge of automotive design and technology than at any time in its 20-year history."
The company also celebrated the groundbreaking for a new Acura-exclusive design facility - the Acura Design Center - scheduled to open in the summer of 2007. This new facility, located at the company's Torrance, California, headquarters will play a critical role in the research and design of future Acura products and will serve to ensure that Acura continues to produce distinctive designs that communicate the advanced style, performance and character of Acura.
Launched on March 27, 1986, Acura was the world's first Japanese luxury nameplate and the first to challenge established European and American luxury marques with its world-class engineering, product quality, value and advanced powertrain technology. Its 20-year history of innovation includes the first Japanese exotic sports car, the highly-acclaimed Acura NSX, and numerous technology firsts including the first automotive applications of in-dash navigation, Bluetooth(R) phone integration and DVD-Audio surround sound. Acura was also the first Japanese luxury automaker to develop and manufacturer its vehicles in North America, beginning with the 1997 Acura 2.2CL coupe. Today, nearly two-thirds of all Acura vehicles sold in America are designed, developed and manufactured in North America.
In 2005, the Acura Division recorded its third consecutive year of record sales, topping the two-hundred thousand mark for the first time in the Division's history. It's class leading products include the Acura TL sedan, America's best-selling luxury sedan in 2004; the award-winning Acura MDX sport-utility vehicle; and the highly popular TSX sports sedan, three-time recipient of Car and Driver magazine's 10Best honors. Its top-of-the-line RL performance luxury sedan boasts numerous technology innovations including AcuraLink Satellite Communication System with Real Time Traffic, Super Handling All-Wheel Drive (SH-AWD) and the first North American application of advanced Collision Mitigation Braking System (CMBS) technology.
In 2006, Acura will introduce two all-new models - the 2007 Acura MDX and the completely new RDX premium entry SUV. Equipped with an innovative new 2.3-liter turbocharged engine and Super Handling All-Wheel Drive, the RDX combines sport-utility function with sports sedan handling and performance. The RDX will launch this summer as a 2007 model.
Last edited by JeffX on
March 27, 2006 23:18