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(Euro) Civic TypeR leads UK's 3dr hot hatch segment
 Date: March 27, 2008 12:07
 Submitted by:  danielgr
 Source: Honda UK PR
 Credibility Rating: N/A


Honda's latest, more refined Civic Type R is the biggest-selling 3-door hot hatch in the UK.

From its launch in March '07 to the end of February, a total of 5,192 customers got hold of the keys to a Type R, making it Britain's most popular performance hatchback.

Over the same period, Ford sold 4,778 of the 3dr Focus ST (all variants), while the 3dr Golf GTI (incl. Edition 30) recorded a total of 1,984 sales.

And that's not all. Here are some more Type R facts from the past 12 months:
- In response to previous Type R customers' pleas for a more refined, high specification cabin, Honda introduced the GT grade - and a huge 90 per cent of customers opt for this more comfortable, better-equipped Civic.
- Customer demand for higher-specced, more comfortable Type Rs is displayed by the sale of just one of the stripped-down, lightweight models(with no parcel shelf, stereo equipment or audio speakers)
- The current residual value for the Civic Type R GT is an amazing 52 per cent (3 years / 60,000 miles) - this compares favourably with both the Focus ST (44 per cent) and Golf GTI (47 per cent), according to CAP data.
- 58 per cent of 3-door Civic sales are to conquest customers.
- During 2007, the Civic Type R won Top Gear magazine's Hot Hatch of the Year and scooped the same award in Auto Express' New Car Honours

Editorial notes:
- Please notice that figures in this article are only for 3door models, but that some competitors (including Golf and Focus) offer 5 door versions of their hot-hatches.
- I didn't put the whole thing, but other hatches listed were Renault Megane, Seat Ibiza, and Vauxhall (Opel) Astra VXR.







Last edited by JeffX on March 27, 2008 12:55

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Subject Thread Originator Replies Last Post
  why the fuck we dont get this car here in the US is beyond me
starbai 45
  The grass is always greener on the other side...
Quan 1
  mini cooper s
sunnyrodeo 1
  even in a civic - customers dont want a stripper version
sajicd 4
  Jeremy Clarkson wasn't too happy with it
VinceThe1 14
  Look at the numbers, only 5,192 in a year
Tyson 7
  What is a "conquest" customer
Chas2 1
  bring it as a US model CRX!
Tyson 3
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