[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
American Honda reports August 2021 sales results
More.......................
If you were interested in buying a Honda or Acura, you might want to grab one ASAP.
More.......................
Acura Confirms return of Integra nameplate
More.......................
Acura Debuts Limited Production 600hp NSX Type S at Monterey Car Week
More.......................
American Honda reports July 2021 sales results
More.......................
Limited Run Acura NSX Type S to Debut at Monterey Car Week, Celebrates Supercarís Final Model Year
More.......................
Spied in Southern Europe! 11th gen Civic Type R
More.......................
American Honda reports June 2021 and 2nd quarter sales results
More.......................
General Talk --> Re: Are Some Modern Cars Getting To Be Too Fast?
Join Discussion......
TLX --> Re: 2nd Generation TLX Reviews
Join Discussion......
Today's Reading Links --> Re: C&D: Tesla Model 3 Not Cheaper in Maintenance
Join Discussion......
Professional Motorsports --> Re: F1 - 2021 Italian Grand Prix - Monza - Spoilers
Join Discussion......
Today's Reading Links --> Re: IS500 Review
Join Discussion......
General Talk --> Re: Honda Passport caught with a new nose in fresh spy photos
Join Discussion......
ILX --> Re: Spied! Could This Be A Prototype Acura Integra?
Join Discussion......
Today's Reading Links --> Re: Non-Union Toyota and Honda Have Issues With Biden's Pro-Union EV Tax Credit
Join Discussion......
Today's Reading Links --> Re: Germans: Semi shortage effects to still last months and years
Join Discussion......
Today's Reading Links --> Re: 2022 Subaru WRX
Join Discussion......
Today's Reading Links --> Re: Mercedes To Stop Developing Plug-In Hybrid Tech, Go All In On EVs
Join Discussion......
Today's Reading Links --> Re: Porsche says its synthetic fuel will make internal combustion as clean as EVs
Join Discussion......
TLX --> Re: The Acura TLX Type S Sells Out in 8 hrs
Join Discussion......
Today's Reading Links --> Re: Toyota Corolla Cross
Join Discussion......
Integra --> Re: Honda Integra
Join Discussion......
Dan Bonawitz retires, Erik Berkman steps in
 Date: April 17, 2009 13:29
 Submitted by:  JeffX
 Source: TOV News
 Credibility Rating: Not Specified


One thing we learned at the New York Auto Show last week was the news that Dan Bonawitz (vice president of Corporate Planning and Logistics for American Honda) retired on April 1st. Bonawitz joined Honda in July of 1985 as a Parts and Accessories Marketing Manager for Honda Power Equipment in the Parts Division. He then worked his way through the ranks in the Parts Division before being named Assistant Vice President of Corporate Planning for Honda's Automobile Operations Division in 1994. Ultimately, in July of 1998 he was named vice president of Corporate Planning and Logistics for the Automobile Operations Division. This was around the time that full-tilt product planning and development commenced in the USA for American Honda, so Dan Bonawitz has essentially led the group since the very beginning.

Erik Berkman has been selected to succeed Mr. Bonawitz. You may be familiar with the name; Berkman was named President of HPD (Honda Performance Development) in January of 2008, but you may also know him as the LPL (Large Project Leader) who brought us the 2004 Acura TL, US-market Odyssey, and the 1998 Honda Accord Coupe. Berkman has worked his way through the ranks of Honda R&D and in addition to his new responsibilities, he will continue to serve in his current role at HPD.

What does this mean for American Honda? For the near term, it will largely be business as usual, but I've known Erik Berkman for quite a while now and I can tell you that he is an avid enthusiast. I am optimistic that his enthusiasm will be reflected in future product development efforts from American Honda, and I feel that this move could only mean good things for future products, particularly with respect to the Acura division.

I spoke with Mr. Berkman for a while last week at the New York International Auto Show and I could already see the wheels turning in his head when our discussion turned towards Acura's future. For the record, I reiterated my thoughts to him that for the Tier 1 objective to be met with success, Acura clearly needs to push for more platform exclusivity (and thus, further product distinction) from Honda.

Berkman is well known internally for his project management abilities, strong technical background, and his process-oriented approach to product development. In addition to that, I would say that Berkman is one of those guys who is very well tuned in when it comes to understanding the product and how it will fit in its intended market. Quite simply, I feel that he's pretty close to being a perfect fit for his new role in heading up product planning.

Other Management Developments
Bonawitz's retirement happens to coincide with Dick Colliver's. Colliver will remain onboard as a special advisor for some time and John Mendel has shifted over to the sales side to take over his responsibilities. Mr. Mendel had been sharing the duties of Executive Vice President of American Honda Motor Co., Inc. with Takashi Sekiguchi. Going forward, Mr. Sekiguchi has assumed sole responsibility for that role.



Last edited by JeffX on April 17, 2009 14:45

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Your Feedback
Date Subject User
04-17-2009 16:01 Cleaning House   (Score: 1, Normal) PGH
04-17-2009 16:31 NickDC5
04-17-2009 21:59 HONDA AFVM
04-19-2009 22:06 accel
04-20-2009 01:17 HONDA AFVM
04-20-2009 21:36 CivicB18
04-21-2009 13:02 Nick GravesX
04-21-2009 17:26 accel
04-21-2009 18:32 Rev188
04-21-2009 19:20 accel
04-21-2009 21:18 NickDC5
04-21-2009 21:28 TurkMan71
04-22-2009 00:36 HONDA AFVM
04-22-2009 01:08 accel
04-22-2009 03:30 Alex_Bog_16v
04-22-2009 09:30 NealX
04-22-2009 11:07 HONDA AFVM
04-22-2009 11:46 accel
04-22-2009 13:15 HONDA AFVM
04-22-2009 07:46 TurkMan71
04-23-2009 11:30 owequitit
04-23-2009 14:54 TurkMan71
04-23-2009 16:20 NickDC5
04-22-2009 01:12 Rev188
04-22-2009 04:07 NickDC5
04-22-2009 19:10 Rev188
04-23-2009 02:13 Alex_Bog_16v
04-24-2009 17:37 accel
04-17-2009 22:55 silverf16
04-22-2009 19:53 Accord, oddy, and tl   (Score: 1, Normal) garoto
04-17-2009 23:41 Does Berkman hold the power for change?   (Score: 1, Normal) CivicB18
04-18-2009 01:25 HONDA AFVM
04-18-2009 21:00 CivicB18
04-21-2009 16:29 Colin
04-19-2009 13:43 hmm...   (Score: 1, Normal) TonyEX
04-17-2009 16:58 Now We Know............   (Score: 1, Normal) DevilMayCry
04-17-2009 15:05 Turning over a new leaf   (Score: 1, Normal) CarPhreakD
04-17-2009 15:16 JeffX
2022 Acura MDX Specs and Features
Read Article....................
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX Advance
Read Article....................
Photo Gallery: 2021 Acura TLX - Details and Cutaways
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
TOV Photo Gallery: 2020 Chicago Auto Show
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2020 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
31