Civic and CR-V post gains as company posts highest monthly sales result to date for 2009

08/03/2009 - TORRANCE, Calif. -

American Honda Motor Co., Inc., posted total July vehicle sales of 114,690, a decline of 17.3 percent compared to July 2008 results, the company reported today. American Honda year-to-date sales of 645,468 represented a 30.7 percent decline based on the daily selling rate*.

Sales of the fuel-efficient Honda Civic increased 3.1 percent to 30,037. Honda CR-V, a best-seller in the crossover utility vehicle segment, increased sales by 9.9 percent to 19,151. The Honda Division posted July sales of 106,028, a decline of 15.8 percent compared to last year's aggressive pace.

"Strong interest from the CARS program increased dealership traffic late in the month and contributed to Civic and CR-V sales gains," said John Mendel, executive vice president of American Honda Motor Co., Inc. "July was our highest-volume month so far this year."

The Acura Division posted July 2009 sales of 8,662, a decrease of 32.5 percent compared to last year's July sales.

*The daily selling rate is calculated with 26 days for July 2009 and July 2008. The year-to-date daily selling rate is calculated with 178 days for 2009 and 179 days for 2008. All percentages represent the daily selling rate.

Last edited by JeffX on August 03, 2009 13:09