American Honda Starts the Year Strong with January Auto Sales Up 10.3%

• American Honda January sales increased 10.3% YoY (93,210 units) demonstrating continued momentum in 2024

• Honda brand sales top 84,000 in January, a YoY increase of 12.7% on balanced sales of both cars and light trucks
• Honda electrified sales set a January record of 17,004 units, with both CRV and Accord hybrids posting best-ever January sales
• CR-V tops 26,000 units, up 31.6% YoY
• HR-V sales remain strong with sales up 49% to 11,956 units, with Pilot topping 7,000 units, up 10.6% YoY
• Car sales of Accord and Civic combine for over 28,000 units with Civic up 23.6%

• Acura brand sales of 8,636 units in January were led by Acura SUVs, with MDX and RDX topping 5,800 units, and RDX up over 50%
• Integra continued to lead all luxury gateway competitors in the New Year with January sales of 1,865 units

American Honda January 2024
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
93,210	31,222	61,988	8,636	2,748	5,888	84,574	28,474	56,100
+10.3%	+0.0%	+16.3%	-9.0%	-13.7%	-6.6%	+12.7%	+1.5%	+19.4%