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American Honda Shatters All-Time Sales Records
 Date: September 04, 2002 13:10
 Submitted by:  Tuan
 Source: Honda Press Release
 Credibility Rating: N/A


Acura, Honda Divisions Both Set New Marks

TORRANCE, Calif., Sept. 4 /PRNewswire/ -- American Honda recorded its best sales month ever and shattered a host of other all-time sales records in the process, according to figures released today by American Honda Motor, Co., Inc.
Total American Honda August sales of 137,273 were up 12.9 percent from last year and broke the previous monthly record of 117,768 set in August 2000.

Other all-time sales records include:

Total American Honda car sales of 95,868, up 3.4 percent from last year and breaking the previous record of 91,587 set in August 1997;
Total American Honda truck sales of 41,405, up 43.2 percent from last year and breaking the previous record of 36,178 set in June 2002;
Acura Division sales of 16,333, up from last August's total of 15,743 and breaking the previous record of 16,229 set in May 2002;
Honda Division sales of 120,940, up 14.9 percent from last year and breaking the previous record of 105,037 set in August 2000;
Accord sales of 48,269, up 21.7 percent from last year and breaking the previous record of 44,894 set in March 1991;
CR-V sales of 15,197, up 36.1 percent from last year and breaking the previous record of 14,596 set in July 2002.
"Consumers were driven to dealerships in August by a combination of model year closeouts, low interest rates and other industry incentives," said Dick Colliver American Honda executive vice president. "With the all-new 2003 Accords going on sale Sept. 9, Honda dealers were particularly aggressive in selling off '02 Accords. Couple that with the continued strong demand for light trucks including the CR-V, Odyssey, Pilot and Acura MDX and you have the ingredients for an all-time record sales month."

Year-to-date American Honda sales of 844,518 are running 2.2 percent ahead of last year's record setting pace.

American Honda Vehicle Sales For August 2002
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2002 2001 % Chg. 2002 2001 % Chg.
American Honda
Total 137,273 117,264 12.9% 844,518 822,111 2.2%
Total Car
Sales 95,868 89,373 3.4% 579,891 622,259 -7.3%
Total Truck
Sales 41,405 27,891 43.2% 264,627 199,852 31.8%
Import Car Sales 12,453 12,680 -5.3% 94,132 94,980 -1.4%
Honda Division 8,264 7,998 -0.4% 65,009 68,578 -5.7%
Acura Division 4,189 4,682 -13.7% 29,123 26,402 9.8%
Import Truck
Sales 15,197 10,768 36.1% 103,406 74,642 37.9%
Honda Division 15,197 10,768 36.1% 103,406 74,642 37.9%
Domestic Car
Sales * 83,415 76,693 4.9% 485,759 527,279 -8.3%
Honda Division 75,896 68,838 6.3% 432,909 466,630 -7.7%
Acura Division 7,519 7,855 -7.7% 52,850 60,649 -13.3%
Domestic Truck
Sales * 26,208 17,123 47.6% 161,221 125,210 28.1%
Honda Division 21,583 13,917 49.5% 126,117 98,071 28.0%
Acura Division 4,625 3,206 39.1% 35,104 27,139 28.7%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 120,940 101,521 14.9% 727,441 707,921 2.3%
Accord * 48,269 38,241 21.7% 271,024 288,402 -6.5%
Civic * 34,735 36,533 -8.3% 216,128 229,633 -6.3%
Prelude 31 1,001 -97.0% 1,936 6,074 -68.3%
S2000 932 756 18.9% 7,207 7,498 -4.3%
Insight 193 305 -39.0% 1,623 3,601 -55.1%
Odyssey * 14,810 11,792 21.1% 102,003 85,782 18.3%
Passport * 120 2,125 -94.6% 3,362 12,294 -72.8%
Pilot * 6,653 20,752
CR-V 15,197 10,768 36.1% 103,406 74,637 37.9%
* Domestic Vehicle
Ttl 97,479 82,755 13.6% 559,026 564,701 -1.5%
Accord 44,514 34,209 25.5% 234,855 251,169 -6.9%
Civic 31,382 34,629 -12.6% 198,054 215,461 -8.5%
Passport 120 2,125 -94.6% 3,362 12,294 -72.8%
Pilot 6,653 20,752
Odyssey 14,810 11,792 21.1% 102,003 85,777 18.3%
Acura Division
Total 16,333 15,743 0.0% 117,077 114,190 2.0%
Integra 0 515 19 13,524 -99.9%
RSX 2,964 3,184 -10.2% 22,158 5,745 283.8%
CL * 1,151 1,529 -27.4% 8,980 13,065 -31.6%
TL * 6,368 6,326 -2.9% 43,870 47,584 -8.3%
RL 1,200 969 19.4% 6,788 7,006 -3.6%
NSX 25 14 72.2% 158 127 23.8%
MDX * 4,625 3,206 39.1% 35,104 27,139 28.7%
Selling Days 28 27 206 205

* Honda and Acura vehicles are made of domestic and global sourced parts.

** Daily Selling Rate

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